<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Zane Creek — Blog</title><description>SEO consulting for teams who want to rank on substance, not tricks. Technical audits, content strategy, and training.</description><link>https://www.zanecreek.com/</link><language>en-us</language><item><title>Core Web Vitals won’t save a site with nothing to say</title><link>https://www.zanecreek.com/blog/core-web-vitals-wont-save-a-site-with-nothing-to-say/</link><guid isPermaLink="true">https://www.zanecreek.com/blog/core-web-vitals-wont-save-a-site-with-nothing-to-say/</guid><description>Performance is table stakes, not a differentiator — here’s what actually separates ranking pages from the rest.</description><pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Crawl budget is not the emergency you think it is</title><link>https://www.zanecreek.com/blog/crawl-budget-is-not-the-emergency-you-think-it-is/</link><guid isPermaLink="true">https://www.zanecreek.com/blog/crawl-budget-is-not-the-emergency-you-think-it-is/</guid><description>Before you obsess over crawl stats, check whether Google even wants to be there.</description><pubDate>Sun, 14 Jun 2026 00:00:00 GMT</pubDate></item><item><title>The content calendar is killing your rankings</title><link>https://www.zanecreek.com/blog/the-content-calendar-is-killing-your-rankings/</link><guid isPermaLink="true">https://www.zanecreek.com/blog/the-content-calendar-is-killing-your-rankings/</guid><description>Publishing on schedule and publishing what matters are not the same strategy.</description><pubDate>Sat, 02 May 2026 00:00:00 GMT</pubDate></item><item><title>What actually happens when an algorithm update hits</title><link>https://www.zanecreek.com/blog/what-actually-happens-when-an-algorithm-update-hits/</link><guid isPermaLink="true">https://www.zanecreek.com/blog/what-actually-happens-when-an-algorithm-update-hits/</guid><description>A walkthrough of how I diagnose a traffic drop before touching a single tag.</description><pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Internal links are the cheapest SEO tool you’re not using</title><link>https://www.zanecreek.com/blog/internal-links-are-the-cheapest-seo-tool-youre-not-using/</link><guid isPermaLink="true">https://www.zanecreek.com/blog/internal-links-are-the-cheapest-seo-tool-youre-not-using/</guid><description>No new content, no new budget — just a site that finally makes sense to a crawler.</description><pubDate>Thu, 05 Feb 2026 00:00:00 GMT</pubDate></item></channel></rss>