Most SEO advice is theater. This isn’t.

I audit, fix, and teach the technical and content work that actually moves rankings — then hand you the keys so you don’t need me forever.

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Learning

Long-form breakdowns of what’s actually changing in search — not recycled listicles. Written for people who want to understand the mechanics, not just follow a checklist.

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Services

Technical audits, content strategy, and hands-on fixes for teams who need search performance to hold up under real scrutiny — from crawl budget to content architecture.

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Training

Workshops and ongoing coaching for in-house teams who want to stop outsourcing their SEO thinking. You keep the skill after I leave.

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About

I’ve spent years in and out of search — in-house, agency-side, and on my own. I’ve watched algorithms reward good work and punish shortcuts, and I’ve built my practice around the former.

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